Choosing the best QR Code Tech for Direct Mail
Notes on choosing QR code SaaS plus a comparison of the players.
By Tom Gibbons
Published 10/3/24
Your ideal Direct Mail-specific QR code tool will speed up production, generate revenue, and deliver MarTech strength scan tracking and analytics to your digital marketing customers.
In this post I cover some "need to haves" as well as compare Stampede vs. "Big QR" vs. traditional Direct Mail provider solutions.
Stampede supercharges direct mail with seamless QR code integration that scales to millions of unique codes. By combining USPS tracking with enterprise-level QR management, we help providers boost revenue and deliver cutting-edge MarTech solutions that outperform traditional QR platforms.
Choose a platform built for Direct Mail
Stampede is purpose-built for modern marketers who use direct mail as a digital channel. Unlike generic QR solutions, we're tailored for the unique demands of direct mail – from managing millions of codes to seamless IMB integration and print-ready graphics.
Your customers are digitally savvy. Ensure your direct mail is too.
As the inventors of Programmatic Direct Mail, our team brings together deep expertise in both digital marketing and direct mail. This unique combination allows us to understand sophisticated digital marketers' needs while delivering solutions that seamlessly integrate digital and direct mail strategies.
1-to-1 personalization is a must-have in direct mail
Stampede scales to millions of unique QR codes, while competitors struggle with small batches. This enterprise-level capacity is essential for direct mail success, enabling individual tracking of every postcard and delivering granular campaign insights.
Offer a Branded Scan and Track Experience
Stampede's API lets you route QR scans through your clients' custom domains (like qr.customerbrand.com), boosting brand safety and trust. Every scan reinforces your client's brand while delivering a seamless user experience.
Be Able to Turn QR Codes into Revenue
Generate new revenue instantly with Stampede's white-label QR solution. Direct mail providers can monetize each unique QR code – a lucrative opportunity not available with standard solutions.
Love the USPS, they'll love you back
Stampede is built to work seamlessly with USPS's Intelligent Mail Barcode (IMb), improving the accuracy of mail tracking and delivery confirmation. This integration benefits users who rely on USPS for their direct mail campaigns. Additionally, Stampede makes it easier to qualify for USPS promotional postage pricing.
Demand SaaS-style pricing with volume discounts
Stampede offers a simple subscription model with transparent monthly or yearly fees and volume discounts for higher usage. Unlike other services that obscure their pricing or adjust it on a case-by-case basis, our straightforward pricing ensures fairness and simplifies budgeting.
Easy Scan Data Access: Digital Marketers 💙 Data
Stampede empowers you to own your data by pushing all raw scan and tracking information directly to your storage in real-time. Unlike other solutions that retain data and only provide dashboards, we offer full data transparency and ownership. This approach is crucial for detailed analysis, transparency-in-marketing, and strategic campaign planning.
When choosing a service, it's important to select one that understands your specific needs, offers transparency, and provides full control over your data.
TL;DR
Stampede enhances direct mail with easily integrated QR code tech, handling millions of codes for precise tracking and superior campaign insights. It offers custom domains, monetization opportunities, and full data ownership, outpacing other standard competitors.
Comparison
🛠️ Purpose-built for Direct Mail
Stampede
Trad. DM
"Big QR"
🧑💻 Built for Savvy Digital Marketers
Stampede
Trad. DM
"Big QR"
💰 Mail Providers Can Easily Monetize
Stampede
Trad. DM
"Big QR"
🧬 Generate Millions of IMB QR Codes
Stampede
Trad. DM
"Big QR"
🐾 Tracks Millions of Unique QR Codes
Stampede
Trad. DM
"Big QR"
🌐 Custom Domains
Stampede
Trad. DM
"Big QR"
💌 Uses USPS IMB (Intelligent Mail Barcode)
Stampede
Trad. DM
"Big QR"
💳 SaaS + Volume Subscription
Stampede
Trad. DM
"Big QR"
🥇 Generate / Easy Access to Your Own First Party Data
Stampede
Trad. DM
"Big QR"